Resume with Keywords

January 28, 2010

Every corporation large and small are using sophisticated software to scan, store and search digital resumes. With the availability of web based resume management programs and their low cost, even smaller companies are using this technologies. Although the technology is sophisticated this search process has actually become very simple. The hiring manager simply types in the key word or a combination of keywords and receives a list of matching resumes. Resumes with the most matched key words usually appear on the top. The less matched keywords are listed towards the bottom. It is understandable then that the resumes with the most matched keywords will be more prominent than those resumes with less matched keywords. In fact below a certain level of matched keywords, resumes will not even show during the search. In this day and age when most candidate search starts on the Internet through these type of searches you realize the importance of key word matching. Job seekers must build their resume around keywords that help match their resume with possible jobs.

The foundation of good resume is based on the following three principles:

1. your resume must be readable 2. your resume must be written from the hiring entities perspective 3. resume must create an impact The first requirement of a resume is readability. Your resume must be geared towards becoming readable to a search algorithm of a possible resume databases. In addition the same resume must be formatted such that humans are also able to read it clearly. Finding a balance between a resume that reads well by a machine and also by a human is the new challenge for all job seekers.

So how does a machine search for resume? The answer is through keywords and key phrases. The basic idea is for the resume to be listed at the beginning of the list. During this stage the looks the organization and the formatting of the resume is not that important. It is clear how important it is for your resume to pass this first hurdle. For this appropriate keywords are absolutely necessary.

Hiring Entities perspective: Remember your resume is not your biography, it is an advertisement. Approach resume writing from an ad copy prospective. Who is the end customer that is looking at this ad. It is the potential employer. Approach it through a copy writing strategy.

How does an ad copy work. First you have to determine the product features and then it’s benefits. Features attract prospective buyers. Features catch their attention. Benefits then motivate them to buy. Keywords highlight the “features” of you the product and your past impacts help the prospective customer (the employer) to “buy”. “Buy” in this case is to invite

you for the second stage of the hiring process, a possible interview. There are ways to find the keywords that determine what “features” the recruiters/hiring managers are looking for. The third principle of resume building is “impact creation”. These are your past results, accomplishments and other contributions to employers. What impacts or “motivators” will help the employer to “buy” you by hiring you. keywords/features for machines + formatting for humans + impacts/benefits for humans = Good digital Resume.

Impact – Motivators

1. Increase revenue
2. Decrease cost
3. Increase productivity
4. Increase customer base
5. Resolve problems
6. Brand enhancement
7. Competitor research (competitor knowledge)
8. Market intelligence
9. New Product Development
10. New Strategy implementation.

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